Duedilify (verb), to perform a comprehensive strategic analysis of a business so as to explore its growth options. Duedilify allows the creation of business plans and strategic plans on one platform, using easy-to-use and powerful templates and tools, allowing entrepreneurs and small business owners to understand their markets and develop strategies to grow their businesses. The Business Plan The business plan documentation process walks you through the use of the following templates: ● Business Model Canvas, a single page business plan with focus on getting your new business (or startup) off the ground. ● Lean Canvas, an adaptation of the Business Model Canvas but focuses on validating an idea to see if a product can be developed based on the idea. ● Traditional Business Plan, a very detailed plan that typically spans multiple pages. The Strategic Plan Duedilify walks you through a simplified strategic planning process using selected tools based on your business' characteristics. The strategic planning process walks you through: ● Articulating your core values, the expected behavior of your employees. ● Developing your mission statement, describing why does your business exist. ● Developing your vision statement, describing the long term aspiration of your business. ● Developing your buyer persona, identifying your ideal customer. ● Developing a value proposition statement, a promise of value that your customers can expect from your business’ product or service. ● Developing brand positioning statement, defining what your brand does, who for and why you do it better than your competitors. ● Performing value chain analysis, to identify your business’ internal activities that can be optimized to reduce cost or increase quality of your product or service. ● Performing VRIO analysis, to determine the competitiveness (or uniqueness) of your business’ internal activities that were identified during the value chain analysis. ● Performing Porter’s Five Forces analysis, to measure competition intensity, attractiveness, and profitability of your industry. ● Performing PESTEL analysis, to analyze and monitor the macro-environmental (external environment) factors that have an impact on your business. The result of which is used to identify strengths, weaknesses, opportunities and threats which are used in a SWOT analysis. ● Performing SWOT analysis, to review your business’ (internal) strengths and weaknesses and (external) opportunities and threats. ● Developing your possible growth strategies. ● Developing your possible marketing strategies. ● Executing your strategic plan using a balanced scorecard.